CX Pharma 2018

DESCRIPTION

On 19 & 20 November 2018, Berlin (Germany) will host the BioTech Pharma Summit: CX Pharma 2018 conference. This year’s event will bring together together top marketing minds to hash out a much needed roadmap to improvement. Cutting through the buzz terminology and laying bare opportunity, the agenda focuses on the tactical solutions needed to accelerate progress at every company.

Hear from 25+ leading digital customer experience experts and a senior-level industry led audience. A great opportunity to learn valuable customer experience insights for pharma and meet the other attendees.

The “Improve Customer Experience in Healthcare” report published by CreateHealth has found that 90 percent of companies understand the importance of CX. However, only 20 percent have an outlined strategy in place. Despite the acknowledgement of its significance, it appears that some companies are still failing to execute on some critical objectives.

CX Pharma 2018 is the top experiential marketing conference for the industry, focusing on enabling pharma to exceed customer expectations and meet business objectives.

 

The BioTech Pharma Summit: CX Pharma 2018 will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.

KEY PRACTICAL LEARNING POINTS

  • Disruptive Innovation In Digital Health: The 1st ChatBot In The Pharma Industry
  • The Next Big Thing in Patient Centricity
  • Redefining Customer Experience in the Digital Economy
  • Patient Engagement – Keys to Connecting with Patients
  • Modernizing the Pharma Business Model
  • Enhancing Customer Engagement through integrated marketing approach
  • An Effective Patient Engagement Strategy
  • Blurring the Lines Between Personal and Non-Personal Promotion
  • CX Design: Next Generation Digital and Brand Experiences
  • Exploring a New Patient and HCP Journey Model
  • Emerging Technology for Healthcare Marketers
  • Co-Creating Healthcare Communications with Patients
  • Design Thinking for Improving and Innovating Customer Experiences
  • Leveraging Online Discussion Platforms for Optimal Stakeholder Engagement
  • Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy
  • Driving Social, Mobile and Innovation Disruption in a Slow-Moving Industry
  • Overcoming the Emotional Limitations of Technology
  • Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
  • Omni-Channel Marketing and Distributing the Right Information
  • Applying Virtual Reality to Drive Empathy
  • The Gamification Playbook for Pharmaceutical Marketers
  • Aligning Digital Health solutions such as Web portals, apps and body sensors with the Customer Experience Strategy
  • How to achieve Cross-Functional Collaboration and develop multifunctional portfolio of activities to support customers

WHO SHOULD ATTEND?

The BioTech Pharma Summit (EPM Group) are exclusive events consisting of world-class keynote addresses and presentations designed specifically for senior level attendees from research & academic institutions, clinical research institutions and hospital laboratories as well as major pharmaceutical and biotech companies based Worldwide. Delegates typically include CEOs, VPs, Drug developers, Academics and Researchers, CROs, Scientists and Medical Doctors of:

  • Customer Experience
  • Market Access
  • Customer Centricity
  • Patient Centricity
  • Customer Excellence
  • Multi-Channel Marketing
  • Patient Relations
  • Customer Engagement
  • Digital Marketing
  • Customer Interaction
  • Digital Transformation
  • Customer Services
  • Brand Strategy
  • Customer Strategy
  • Patient Solutions
Basic Package
1,995
Buy Ticket

Access to all Sessions

Access to all Networking Sessions

Cocktail Reception Included

Premium Package
3,550
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Unique one-on-one meetings

Airport pick-up/drop-off

2 nights at the Hotel Venue

Basic Exhibition Package
3,550
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3m2 exhibition space

1 Complementary ticket

25% discount for extra ticket

Premium Exhibition Package
6,995
Buy Ticket

6m2 exhibition space

1 Complementary ticket

2 nights at the Hotel Venue